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A promotion strategy in marketing is a plan that businesses use to communicate with their target audience and encourage them to buy their products or services. This strategy includes different methods like advertising, sales promotions, public relations, direct marketing, and digital marketing tools such as social media and content marketing. Digital marketing expert Angela Liberatore explains that a good promotion strategy aims to make people aware of a product, generate interest, create demand, and prompt customers to take action. The strategy is developed based on the preferences, behavior

Digital marketing is changing fast, and it’s important to stay updated to succeed. In 2024, watch for the growth of the Metaverse, NFTs, cryptocurrency, social commerce, and voice search. According to digital marketing expert Angela Liberatore Melbourne, these trends will help brands connect better with customers and create new growth opportunities. Marketers can use these new ideas to reach more people and get better results. The future of digital marketing is exciting and has many opportunities!

Angela Liberatore Melbourne, based in Melbourne, Australia, is a seasoned digital marketing expert known for her innovative strategies, data-driven approach, and proven success in boosting online presence and engagement for various brands.
In Social media marketing she can significantly enhance business growth by utilizing platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to connect with a broad audience.” —Angela Liberatore Melbourne
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